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The People Behind The Flywheel.

Meet the award-winning team of strategic storytellers, media hitters, and digital specialists who know how to turn moments into lasting brand impact.

Creating comms momentum
with real impact

We understand the unique challenges facing high-growth companies, from standing out in crowded markets to proving credibility with customers and investors. That's why we design communications programmes that scale with you, fuel growth, and increase your value.

We build visibility, authority and trust so you brand has real impact.

What Keeps The Flywheel Turning?

Creative Storytellers

We blend creative storytelling with real market insight to craft communications that inspire, influence, and make an impact. Every story is built to stand out and keep your brand moving forward.

Straight Talking

We believe in honest, transparent communication. Candid conversations build stronger relationships, better results, and a shared drive to win. When you succeed, we succeed.

Fun-Loving Grafters

We work hard and throw ourselves into every challenge, but we also know the value of enjoying the journey. We invest in the good times and celebrate wins together.

Your Partners in Growth

Kate Baldwin

Kate Baldwin

Founder & Managing Director
Samantha McKittrick

Samantha McKittrick

Client Services Director
Laura Crockett

Laura Crockett

Associate Director
Connor Griffiths

Connor Griffiths

Account Director
Jessica Collings

Jessica Collings

Account Director
Flo Davies

Flo Davies

Senior Account Manager
Alex Federico

Alex Federico

Account Manager
Arianna Meader-Zand

Arianna Meader-Zand

Senior Account Executive
Pat Ging

Pat Ging

Account Executive
Sophie Young

Sophie Young

Junior Account Executive
Dami Erinle

Dami Erinle

Junior Account Executive
Awards

Trusted. Proven.
Award-Winning.

Award Highlights

2025

European Agency Awards

PR Agency of the Year

2025

Global Digital Excellence Awards

Stand Out PR Agency of the Year

2025

UK StartUp Awards

Marketing, Advertising & PR StartUp of the Year

2025

UK Digital Excellence Awards

Stand Out PR Agency of the Year

Award Nights. Team highlights.

Job Openings

There aren't any open roles right now but the flywheel never stops turning.

Follow us on LinkedIn or check back soon to see new opportunities as they spin up.

Let's Put Your Story in Motion

Whether you're raising, scaling, or redefining your brand, we'll help you create communications that count.

Start Your Momentum

Got questions?

We’ve answered some of the things often ask us about how we work.

We put The Flywheel Effect at the heart of our comms strategies to build long‑term brand momentum, not one‑off coverage. Our approach combines senior consultancy, integrated services, and a flexible Subscription Model designed to move at the pace of high‑growth businesses.

We work with high‑growth technology companies, from early‑stage startups to industry leaders, and their investors. We partner with businesses that want communications to drive tangible impact as they raise, scale, or strengthen credibility in competitive markets.

We offer strategy and messaging, public relations, GEO, social media, and content marketing. Clients can flex between services through our Subscription Model as priorities change.

Our Subscription Model gives you the freedom to flex between our PR, social media, and content marketing services. Our high-consultancy, high-agility approach ensures your communications stay aligned to priorities and focused on impact as needs evolve.

Yes. While ongoing programmes build the strongest brand momentum, we also support standalone projects at key milestones, such as funding announcements or annual thought leadership campaigns.

Still have questions?

Talk to The Flywheelers