In the run-up to eCommerce Expo 2026, I’m already seeing AI dominate conversations. Whether it’s agentic shopping assistants or autonomous purchasing, the focus is mainly around how AI can transform the customer journey. But while this debate continues to unfold amongst retailers, payment providers should really be considering a different question – namely, if AI … Continued
The Flywheelers, the integrated communications agency for high-growth technology companies and their investors, has been appointed by Clue Software as its agency of record to raise its UK profile and support a new phase of commercial growth. Clue is an enterprise intelligence and investigation management platform used by organisations operating in high-risk, high-accountability environments. The … Continued
In a world where trust is the new currency, the founder’s voice is one of the most powerful tools for building belief, with 65% of consumers saying that a brand’s CEO and employees influence their decision to buy. It’s not just a storytelling tool; it’s a strategic lever. One that drives engagement, attracts talent, and … Continued
Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued
The Flywheelers, the integrated communications agency for high‑growth technology companies and their investors, has partnered with Ox Tech Week to lead PR and media activity for its inaugural event, taking place from 26th – 29th May 2026. Ox Tech Week is Oxford’s flagship technology and innovation festival, bringing together researchers, founders, investors, industry leaders and … Continued
We’re delighted to share some exciting news: The Flywheelers has been shortlisted for Specialist PR Consultancy of the Year at the 2026 CIPR Excellence Awards. The CIPR Excellence Awards, run by the Chartered Institute of Public Relations (CIPR), recognise high‑quality work across the PR industry. Being shortlisted is a great achievement for the team and … Continued
You’ve landed the funding. The press release is out. LinkedIn is filled with congratulatory messages. But as the likes and celebrations start to slow, a critical question emerges: what now? For many startups, a funding announcement feels like the pinnacle of brand visibility. And while it is a powerful moment, an effective strategy is needed … Continued
Building a strong public persona is one of the most crucial skills a founder must master. For early-stage startups, the founding team’s background, experiences, motivations, and the business origins are significant chapters of the narrative that founders need to convey compellingly. Yet for many female founders, telling their story publicly can be especially challenging, often … Continued