Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms opportunity lies in helping you get more from that investment afterwards by turning what you heard on the ground into follow-up comms that supports both brand awareness and lead … Continued
If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued
If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued
One of the best pieces of advice I received from a Director when I started my career was to always push for more creative storytelling – tying your clients into your own interests, digging into the persona and knowledge of your spokespeople, and always being on top of the news agenda. So when I crossed … Continued
Architecture, engineering and construction (AEC) brands are often labelled as traditional, but this undersells the sector’s innovation. We have seen great steps made in the industry’s adoption of tech and digital, as well as exciting start-ups and scale-ups disrupting the game – from inflatable pre-fab factories and making net zero profitable, to intelligent buildings through … Continued
PR often gets boxed into the “awareness” corner. But when storytelling is done well, it doesn’t just introduce your brand. It builds relevance, drives engagement, and supports conversion. If you’re investing in strong narratives, they should be working harder across your entire B2B communications strategy. This isn’t about stretching PR beyond its remit. It’s about … Continued