QuMind wanted to drive awareness and appreciation of the role of market research in business decision-making, and to promote the potential of its market-leading ResTech platform to deliver always-on customer insights.
The Flywheelers worked with QuMind to develop a new brand narrative to better articulate the business outcomes that come from a deeper, continuous understanding of customers’ wants and needs.
The Flywheelers brought this messaging to life through owned content and earned media campaigns highlighting the importance of consumer insights to de-risk decision-making and help businesses stay relevant as customer behaviours and preferences evolve. The first earned media campaign drew on the economic situation to explore the impact on consumer spending in the run up to Christmas, a period when retailers typically rely on higher sales volumes.
Commenting on the partnership, CEO Mark Ursell said: “After kicking off with a very successful narrative exploration and development, we are now able to better articulate our point of difference and increase our brand recognition.”
“We have found a marketing and communications partner in The Flywheelers that not only shares our values, but truly understands the value of our ResTech platform and our competitive difference in market.”
The first earned media campaign then launched and secured 22 pieces of coverage, with the research and quotes featuring in Bloomberg Businessweek, Forbes, ITV News, The Sun on Sunday, Grazia, and across retail and grocery trade media. Mark also made his debut broadcast appearance on London Live, which the team has since converted into a regular spot to discuss consumer attitudes.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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