Pattern was already firmly established as a category leader in ecommerce acceleration, but the rapid rise of generative AI created a new opportunity: to own the conversation around AI-powered commerce. To help brands future-proof their strategies in the AI era, Pattern partnered with The Flywheelers to elevate its brand and product visibility among ecommerce decision-makers in the UK and Germany, while spotlighting its proprietary technology and proven execution capabilities.
We built a communications programme that put Pattern’s market-leading data foundation and ecommerce expertise to work across retail, marketing, business and technology media. The integrated strategy brought together thought leadership articles, interviews, expert commentary and timely media moments, connecting Pattern to the themes shaping AI-powered commerce, from marketplace performance and automation to peak trading periods including Prime Day, Black Friday and the Golden Quarter.
Alongside this, we supported key milestone announcements for Pattern, including product launches such as Content Brief and senior appointments including its new VP of Ecommerce in Europe and Managing Director for Europe. This helped build a drumbeat of news that strengthened Pattern’s visibility with the audiences that matter most and reinforced its position as a tech-driven ecommerce accelerator helping brands improve marketplace performance at scale.
To amplify the programme further, we led and developed Pattern’s AI Impact Report, Insights to Execution in AI-Powered Commerce. Created in close collaboration with Pattern, we launched the report to give journalists a timely evidence base for stories on AI adoption across the ecommerce journey and helped show where brands can differentiate as the technology matures.
Within the first 18 months of working together, The Flywheelers delivered sustained visibility across ecommerce, technology, retail and business media in the UK and Germany, as well as influential vertical titles in beauty and fashion. Through thought leadership articles, interviews, press releases and report-led media outreach, the team secured over 124 pieces of coverage in outlets including Raconteur, Cosmetics Business, Performance Marketing World, Future Week, Fashion Network, Der Handel and IT Director.
“Working with The Flywheelers has helped us turn our expertise into industry influence. The team combines a strong understanding of the media landscape with a genuine grasp of our business, which means they're constantly bringing forward opportunities that support our goals. They don't just secure coverage; they identify the conversations that matter, connect our expertise to emerging trends, and create opportunities for us to lead the discussion. Their strategic and pro-active approach, creativity and deep understanding of our market have helped us build sustained visibility and credibility across the UK and Europe. ”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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