Since launching in 2020, Inevidesk has been taking on big tech players in the market, such as Citrix and Microsoft Azure, to address significant barriers around cost and performance for virtual desktop infrastructure (VDI) technology. Inevidesk wanted to raise awareness of the business as a market challenger and demonstrate its deep expertise in the technology.
The Flywheelers supported Inevidesk’s next phase of growth, focused on raising brand awareness and credibility for its disruptive solution – first within the architecture, engineering and construction (AEC) industry, then within the channel as it expanded its sales strategy to become sector-agnostic.
At the beginning of the partnership, we supported the creation of Inevidesk’s brand narrative, giving the scaleup consistent messaging to underpin its internal and external communications across PR, marketing and sales. This included market and competitor analysis, 1:1 conversations with key customers, and workshopping with the co-founders. We developed Inevidesk’s Mission, Vision and Purpose, alongside an elevator pitch and persona-led messaging for business leaders and IT managers.
We then devised an integrated comms strategy to raise brand awareness for Inevidesk and its technology. Our retainer activity included:
Awards programme: Targeting awards within the AEC industry and technology sector to achieve third-party endorsement of the business and VDI platform.
Between March 2023 and June 2024, The Flywheelers secured 41 pieces of coverage for Inevidesk in key tech, channel and vertical media – a 36% increase against our coverage KPI. These included articles in AEC Magazine, TechRadar Pro, Maddyness, Startups Magazine, Comms Business and Channel Life.
The organic social programme resulted in a 47% increase in LinkedIn followers between March 2023 and June 2024.
Additionally, Inevidesk has been recognised by several respected awards. This includes being shortlisted for the London Construction Awards, the National Building & Construction Awards, and the UK Business Tech Awards, and receiving ‘Highly Commended’ in the Most Innovative Contech Start-up category at the Building Innovation Awards.
“In The Flywheelers, we found a partner that not only has the tech experience to help us better articulate our point of difference against legacy players, but has the creativity and flair to elevate our external brand. And since kicking off, we are increasingly going into conversations where potential customers have a greater awareness of who we are and what we do.”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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