CAPSLOCK

Boosting Brand Reputation Through PR

The challenge

CAPSLOCK partnered with The Flywheelers to enhance its brand reputation and raise awareness of how it helps organisations build resilient cybersecurity teams through reskilling and providing on-demand cyber talent. This included promoting its Reskill programme and launching its new Deploy offering, while also communicating its broader mission to improve diversity and representation in the sector.

The approach

We built a strategic media relations programme to strengthen CAPSLOCK’s brand reputation, highlighting its experience in the sector and commitment to helping plug the growing cyber skills gap in the UK. Our strategy focused on:

Building the CEO’s profile as a thought leader on diversity and representation: Spotlighted the Co-Founder and CEO’s expertise in the cyber security field through profile pieces in Maddyness and City AM, seeding messaging into thought leadership pieces focusing on key industry discussions and interacting with Government policies and changing legislation

Boosting credibility with customer advocacy: Developed media narratives for customer partnerships with BT and Nationwide to reinforce CAPSLOCK’s credibility. This included a dedicated interview feature with Computer Weekly and news pieces with Finextra and Fintech Finance

Elevating its proposition: Elevated CAPSLOCK’s core business objectives by launching its Deploy offering to market, strategically crafting narratives to amplify its value proposition through targeted interviews and commentary opportunities

The impact

Within the first year of working together, The Flywheelers secured 68 pieces of high-quality media coverage in key industry, business and technology publications including Raconteur, Computer Weekly, SC Magazine, Verdict and TEISS.

We exceeded our media coverage target by 70% in the first year (delivering 170% of the coverage KPI) and strengthened CAPSLOCK’s overall brand reputation as a cyber security skills and talent partner.

68 pieces of media coverage

170%

of coverage KPI

What CAPSLOCK had to say

“The Flywheelers team has played a crucial role in elevating our brand and strengthening our position as a leader in cybersecurity skills. Beyond securing high-impact coverage and building relationships with tier-one media, their strategic consultancy helped shape our messaging, ensuring the successful positioning of our Reskill and Deploy offerings, particularly when launching the latter to market.”

The Feedback That Matters

The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.

Funda Cizgenakad PR & Communications UK / Europe at Trend Micro

At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.

Alice Sol Global Public Relations Manager at Alteryx

The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!

Claire Nouet Co-Founder & COO at Pathway

With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.

Adriana Tatcheva Chief of Staff at WeArisma

We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.

Finn Owens Global Marketing Manager at Pattern

Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.

Dirk Alshuth Chief Marketing Officer at Emma