SecureAck approached The Flywheelers to create and activate a new brand that reflected the maturity of its innovative product and differentiated it from competitor brands.
The Flywheelers worked with SecureAck to develop a brand narrative that better articulated its value. This established the company’s Vision, Purpose and Mission, alongside an elevator pitch and messaging pillars aligned to key personas.
The Flywheelers then worked with a web designer to bring this new brand narrative to life through a new website. The web designer created a fresh look and feel with new brand colours, iconography and animations, including both light and dark versions that users can select on the site.
The Flywheelers and the web designer collaborated on the website’s structure, with The Flywheelers writing all website copy. You can find the website here.
The Flywheelers also partnered with a specialist video agency to develop an explainer video communicating the problem its A-Ops platform solves for security leaders and their teams.
Commenting on the original brand campaign, SecureAck CTO Simon Phillips said: “The Flywheelers has been instrumental in shaping our brand vision and identity. Their creative expertise and dedicated approach helped us bring our ideas to life, perfectly capturing the essence of our company.”
“We are therefore delighted to continue our partnership as we look to build market recognition of SecureAck and promote the potential of our security automation platform.”
Following the success of that project, SecureAck selected The Flywheelers as its marcomms partner, leading its content marketing and social media activity. Since the beginning of 2024, SecureAck has been shortlisted for the Computing Cybersecurity Excellence Awards and the National Technology Awards.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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