AeroCloud is the only 100% cloud-native airport management platform challenging a $20 billion legacy technology sector. Underserved by traditional providers, many airports are unaware they are being held back by outdated systems or how modern solutions such as cloud, AI and computer vision can enhance operational decision-making, commercial performance and the passenger experience.
To overcome this knowledge gap among airport operations leaders and drive new leads, AeroCloud needed its first dedicated communications campaign. The goal: educate the market on the tangible impact of technology transformation, establish AeroCloud’s credibility as a sector pioneer and generate high-quality leads to support its sales funnel.
Recognising that airports were still recovering from the financial impact of the pandemic, The Flywheelers saw an opportunity to demonstrate how technology transformation could help leaders navigate a challenging economic environment and unlock revenue growth.
Based on analysis, desk research and leadership insight, The Flywheelers developed “The Runway to Growth” – a creative campaign showcasing the direct impact of legacy processes on airport growth potential and how AeroCloud’s solutions can support operational and commercial outcomes.
The campaign was built around commissioned research with airport leaders across the UK, US and Italy, combined with customer insight and wider industry analysis. This formed the backbone of a hero thought-leadership report and fuelled a fully integrated launch, including:
AeroCloud’s former COO, Damian Fairbrother-Jones, described the report as “a fantastic initiative from AeroCloud for the industry… Shared problems are halved problems and this report gives insight and comfort that airports are facing the same challenges and there are solutions out there.”
The campaign delivered strongly against its objectives of positioning AeroCloud as an industry pioneer and raising awareness of technology transformation. It secured 28 pieces of coverage with a reach of 165 million, including features in major titles such as Forbes (twice), Travolution and Simple Flying, with 17 articles including backlinks. Message penetration was high, with 70% of coverage landing key messaging about the relationship between technology transformation and revenue growth.
Lead generation performance was equally strong. The LinkedIn campaign drove an exceptional 23.56% lead-form completion rate – more than double the 10% industry benchmark – and achieved a 12% click-to-lead conversion rate, outperforming the typical 4% LinkedIn average. This contributed to meaningful commercial outcomes, with a 5% lead-to-live-sales-conversation rate across North American and European airports.
Due to the success of the campaign, AeroCloud’s Global Head of Sales commissioned a second campaign for H1 2024.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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