When The Flywheelers began working with Alteryx in the UK, our initial focus was on evolving the brand’s positioning from being seen primarily as a business intelligence platform to being recognized as a leader in AI-driven analytics. This mission took on new momentum with the arrival of Alteryx’s new CEO, who introduced a bold strategic vision centred around the concept of the AI Data Clearinghouse. Our goal became clear: to build awareness and excitement around this new chapter for Alteryx.
Our strategy was to deliver a high-impact media relations programme by building market recognition for this new positioning, securing media engagements for the CEO, and continuing to run a press office that elevated Alteryx’s AI analytics narrative.
Key activities included:
Demonstrating real-world impact: Used real-world insights to show the evolution and impact of data and AI analytics. This included securing journalists from TechInformed and the Stack to attend Alteryx’s Analytics Summit, which offered direct engagement with customers such as McLaren Racing, alongside Alteryx C-Suite spokespeople. We also maximised the data from Alteryx’s 2025 State of the Data Analyst report following its launch by proactively developing two new media alerts for the financial services and retail sectors, where we secured “on message” headlines in Finextra and Illuminaire.
Since our partnership began with Alteryx 18 months ago, we have delivered 152 pieces of coverage overall. This included a notable increase in spoken opportunities through podcasts and interviews, leading to dedicated profiles and features and supporting Alteryx’s goal of engaging audiences with the company’s new vision for the AI Data Clearinghouse.
“At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media. Thanks to The Flywheelers strategic approach, we’ve been able to elevate our corporate and product narratives of our CEO and leadership team and build strong relationships with key journalists. They act as a true strategic partner, deeply understanding our goals and consistently aligning their work to support them.”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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