Safeguard Europe is a recognised and trusted B2B brand amongst builders, contractors and the public sector and regularly secures media coverage in the trade press. However, after expanding its product range to target the B2C channel, it wanted to raise awareness of its brands and products in mainstream consumer media, with a particular focus on the ‘red top’ nationals and lifestyle magazines.
The Flywheelers worked to establish a high-impact media relations programme for Safeguard Europe that tapped into human-interest stories aligned with its core brands.
Key tactics included:
Between April 2023 and June 2024, The Flywheelers secured 120 pieces of coverage for Safeguard Europe’s brands in red top nationals and consumer magazines, which was 240% above our coverage KPI.
These included multiple articles in The Sun, The Express, GB News, Woman and Home and The Metro.
Of these placements, 89% included a backlink to the product pages on the Safeguard Europe website or other third-party sites.
“The Flywheelers helped us make the leap from specialist trade magazines to national mainstream news and lifestyle media, raising awareness for the Safeguard Europe brands. The team is adept at repackaging technical insight into headlines that attract coverage thanks to their creativity and monitoring of the broader news agenda for topical hooks.”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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