13books Capital, investors in tomorrow’s financial technology, approached The Flywheelers with a strategic objective: to use social media and content creation to amplify brand awareness and establish the firm as a recognised thought leader in the fintech sector. This aligned with 13books’ platform strategy to build a strong ecosystem for its portfolio companies.
However, the firm’s existing social presence lacked consistency and momentum. Valuable insights from events and a network of industry experts were also underused, limiting opportunities to showcase expertise and elevate the brand.
The Flywheelers implemented a comprehensive multi-platform organic social media and content programme designed to elevate brand visibility, establish thought leadership and support portfolio growth, guided by the ‘Three Es’ framework.
The ‘Three Es’ approach delivered a meaningful uplift in 13books’ social performance. The blog now features a rich mix of content, from founder Q&As to the successful series “How to set up a VC platform from scratch”.
On organic social, since the start of the programme:
13books’ Head of Platform, Joanna Wlazlak, emphasised the strength of the partnership, noting that The Flywheelers “really get what we’re aiming for as a top European fintech VC” and that the collaboration has driven greater recognition across the VC and startup ecosystem.
Building on this success, The Flywheelers supported major announcements including Ramify’s Series A investment, which generated 21 pieces of coverage, and the launch of 13books’ new fund, which secured 35 pieces of coverage in titles such a City AM, Fortune Term Sheet and Tech.eu.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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