Pathway approached The Flywheelers ahead of the launch of its data processing engine. The team wanted to raise awareness for its unique approach to combining batch and streaming data, and the impact that it would have on the development of enterprise artificial intelligence (AI) solutions.
The Flywheelers worked with Pathway to develop a narrative for the announcement that would clearly articulate the technical capabilities of its platform and educate on the benefits of combining batch and streaming workflow, while still appealing to higher-tier media that wouldn’t typically cover B2B product announcements.
Armed with the elevated messaging around the platform’s potential for enabling AI to unlearn, the team then forensically mapped journalists and developed targeted pitches for national and business media, and those focused on data and AI.
After the news launch, The Flywheelers developed a series of thought leadership angles which enabled Pathway to promote the benefits of its platforms to enterprises and developers.
The Flywheelers secured stand-out coverage for the announcement in The Next Web, Datanami and Tech.eu, and more. Pitching national media around the announcement also resulted in interviews with the Wall Street Journal and the Financial Times, the latter of which resulted in coverage and an invitation for Pathway’s CEO to participate in the closing panel on AI at the 2023 Sifted Summit.
Following an initial three-month project, Pathway extended its partnership with The Flywheelers to help it elevate its brand and the profiles of its leadership within the competitive data and AI media landscape, resulting in standout coverage in TechCrunch, Forbes, and Sifted, as well as podcast opportunities with Tech News Daily and The Futurists.
“The Flywheelers excelled in securing us coverage in top-tier media outlets such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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