AI-powered earned analytics platform, WeArisma, wanted to elevate awareness of both its brand and its influencer-discovery product within luxury markets, including fashion, travel and beauty. The ambition was to position the company as an essential partner for brands looking to supercharge their influencer marketing strategies through data-driven insight.
WeArisma’s platform holds a huge amount of data on what influencers, celebrities and the press are talking about on social media, and how that content is being engaged with. The Flywheelers identified this as an opportunity for creative data storytelling.
By monitoring the media and harnessing WeArisma’s internal data, The Flywheelers identified relevant trends, events and cultural moments across fashion, beauty, luxury and marketing. They turned these insights into timely press releases, weaving narratives from the platform’s data. Combined with commentary from WeArisma CEO Jenny Tsai on how brands and influential sources drive trends, the team created a series of stories that received strong pick-up in relevant media.
Over seven months, The Flywheelers produced a series of topical, timely stories. These included a focus on luxury fashion moments on several red carpets; an analysis of the added value of social media conversation for Super Bowl advertisers; a dive into influencers’ favourite winter sun destinations; an examination of the brands dominating the glass skin trend; and an exploration of the role of influencers in the rise of tenniscore fashion.
Using a forensic media relations approach, the team secured 48 pieces of coverage for nine data stories. Collectively, these stories generated a potential reach of almost 776 million, with 13 backlinks driving authority and organic visibility to the WeArisma website.
A standout story was an examination of the tenniscore fashion trend following the release of the movie Challengers, starring actress of the moment, Zendaya. In the run-up to Wimbledon, The Flywheelers saw preppy, tennis-inspired fashion becoming prevalent on social media and capitalised on this ahead of the tennis event of the year by using WeArisma’s data to analyse the brands dominating the trend and how their use of influencers contributed to this. This generated nine pieces of coverage, including Vogue Business, a Fashion Network syndication and Harper’s Bazaar France.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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