Recraft is the first generative AI design tool that lets users create and edit digital illustrations, art, and 3D graphics in a uniform brand style.
As it approached its Series A announcement, the startup wanted to use the moment to raise awareness of its advanced AI design capabilities and show how the funding would support the development of its own foundation model.
The Flywheelers worked with Recraft to develop messaging that repositioned the company away from consumer-focused AI design tools, while highlighting how the new Series A funding would enable further improvements in design quality, supporting professional use cases.
The team identified the key media segments to build Recraft’s credibility with design professionals and global VCs, then pitched the news under embargo to tier-one targets to secure interviews and maximise on-the-date coverage.
The Flywheelers secured interviews and written Q&As with TechCrunch, Business Insider, CreativeBloq, The Next Web, TechBlast and Maddyness ahead of launch.
The Flywheelers secured 36 pieces of coverage for the Series A announcement, including stand-out coverage in TechCrunch, The Next Web, Business Insider, The Times, Venture Beat and Tech.eu, as well as inclusion in the Sifted and Fortune newsletters.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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