Inevidesk had previously sold exclusively direct to the architecture, engineering and construction (AEC) sectors since its launch in 2020. In June 2024, the VDI challenger expanded its sales strategy and entered the channel alongside its first strategic partner, Scan, giving MSPs and resellers an alternative to the big tech vendors.
To support this shift, Inevidesk asked The Flywheelers to refresh its messaging for this new audience, amplify the launch of its channel partner programme, and showcase its expertise in the channel to attract more partners alongside end-user customers.
The Flywheelers worked with Inevidesk to reposition its direct sales messaging, highlighting the platform’s value for resellers and MSPs and communicating why they should consider Inevidesk over other players in the VDI space.
We then worked closely with Inevidesk’s co-founders to develop a comms strategy to bring these messages to life and raise awareness of Inevidesk’s presence in the channel. This included:
The Flywheelers generated awareness for Inevidesk’s channel offering in some of the largest UK channel publications, including CRN, Technology Reseller, ChannelLife UK and Comms Business. Interviews with MSP Channel Insights and CRN provided a deep dive into the programme’s goal of challenging established vendors, including VMware, Citrix, AWS and Azure.
We further solidified Inevidesk’s channel positioning through thought leadership demonstrating the co-founder’s expertise on channel trends and topics, including public cloud in Intelligent Tech Channels and Channel Pro, and the shortfalls of public cloud in PCR.
The organic social programme drove a 10% increase in LinkedIn followers between June 2024 and December 2024.
“Inevidesk’s strategic shift to an indirect sales model meant we had to reposition our brand towards a new audience, adapting both who we spoke to and how we spoke to them. The Flywheelers’ understanding of the reseller landscape helped us to refine our messaging and quickly raise awareness of our offering with MSPs through media and social channels.”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments…
Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms…
The Flywheelers, the integrated communications agency for high‑growth technology companies and their investors, has partnered with Ox Tech Week to lead PR and media activity for…
Whether you're raising, scaling, or redefining your brand, we'll help you create communications that count.
