CAPSLOCK is a social impact-focused organisation with a mission to reduce barriers to starting a new career in cybersecurity. It had a wealth of valuable content, including alumni success stories, case studies and thought leadership, but didn’t know the best way to showcase its expertise on social channels and boost engagement.
CAPSLOCK engaged The Flywheelers to revitalise its presence across social media channels. Our goal was to build a stronger online presence and communicate its B2C and B2B value propositions to a wider audience. To achieve this, we developed a systematic, multi-phase approach:
We began with a comprehensive audit of its existing presence across LinkedIn, X/Twitter, Instagram and Facebook. This audit dissected existing content to identify gaps and opportunities to create more engaging and impactful material. Along with this, we evaluated CAPSLOCK’s target audiences to better understand the messaging and content that would resonate with them.
We established core messaging pillars that would resonate with each segment for consistent communication across all social platforms. This included refining CAPSLOCK’s tone of voice to align with the desired brand perception.
Our content strategy focused on creating compelling narratives with a consistent posting schedule, to:
The results speak for themselves. We didn’t just increase engagement – we ignited it.
Over seven months (Jun–Dec 2024) of LinkedIn management, we achieved substantial growth:
“Our partnership with The Flywheelers has been transformative for the CAPSLOCK social channels. We've been consistently impressed by their team's deep understanding of the cybersecurity landscape and their ability to translate what we do into engaging content. They've helped us not only grow our online community, but more importantly, reach a wider audience, supporting our mission of making cybersecurity careers accessible to everyone.”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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