Approaching its Seed funding announcement, Worldr wanted to secure strong media coverage to elevate its brand awareness and promote the launch of its new products.
With just a few press articles up until this point, Worldr turned to The Flywheelers to lead the media relations strategy for its seed funding announcement and help launch the company into the spotlight at this important moment in the company’s growth.
In the run-up to the announcement, The Flywheelers developed a media relations strategy for launch. This included identifying the strongest editorial angle to elevate the value of Worldr’s product offering, mapping the key media that Worldr would want to engage, and developing a media plan that would support the greatest success on the day.
The team also worked closely with the Worldr marketing team and the Molten Ventures communications team (the VC who led the round) to coordinate the launch approach and maximise the noise across all relevant stakeholders’ marketing and media channels.
The media sell-in was conducted under embargo, enabling The Flywheelers team to secure a number of interviews and written Q&As for founder, Max Buchan, to discuss the seed funding prior to the full media sell-in.
Post-launch, the messaging was maximised by focusing on securing longer-lead features for Worldr in technology and security media.
The Flywheelers secured 24 pieces of coverage for the seed funding announcement, including stand-out articles in Insider, the Evening Standard, Yahoo! News and VentureBeat.
Founder & CEO, Max Buchan also featured live on Sky News’ lead business show, Ian King Live, on the day of launch to discuss the news of the investment and how its new Worldr for WhatsApp product could help reduce the risk of fines in regulated industries.
The team also secured a number of longer lead opportunities to profile the CEO in Maddyness and on the Tech Talks Podcast, as well as thought leadership opportunities with TEISS and Finextra.
“Working with The Flywheelers was a seamless experience. Kate and the team worked tirelessly to ensure our targets were met and we gained coverage in our top choice publications. A definite asset to any early-stage startup looking to make a splash!”
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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