Passenger Terminal Expo (PTE) is one of the world’s leading airport and airline industry events and a strategically important moment for AeroCloud to strengthen industry connections and generate leads.
To maximise its presence at the event, AeroCloud needed to drive attendance to its Happy Hour and an exclusive VIP gathering, while also encouraging delegates to pre-book one-to-one meetings with AeroCloud executives.
The Flywheelers designed and executed a targeted LinkedIn Ads campaign to reach relevant personas ahead of PTE and drive registrations and meeting bookings.
Because LinkedIn does not allow targeting based on event attendance, the strategy focused on identifying airport professionals most likely to attend. This included researching specific job titles (e.g., CTOs), airport departments (e.g., operations teams), and seniority levels across the airport ecosystem.
These insights informed six highly targeted ad sets, supported by compelling image and video creative to capture attention and drive engagement. To maximise reach, clicks and conversions on the landing pages, we used a data-driven approach and continually optimised targeting and budgets throughout the campaign.
This data-driven approach delivered strong performance. The LinkedIn Ads campaign achieved an average click-through rate of 0.74%, outperforming the typical industry range of 0.44-0.65%. It also drove 122 conversions to final confirmation pages, demonstrating clear engagement and intent from the target audience.
Additionally, impression delivery suggests the campaign’s reach extended beyond registered attendees to other relevant personas in the aviation industry, contributing to wider brand awareness.
This success highlights the effectiveness of our approach despite LinkedIn’s targeting limitations. By meticulously developing targeted audiences, crafting engaging ad creative and continually optimising throughout the campaign, we drove event participation while also supporting broader brand awareness for AeroCloud.
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
With The Flywheelers, we’ve been able to elevate the use of the extensive earned media data and insights to create stories that tap into the biggest luxury, fashion, and consumer trends. The Subscription Model has also been invaluable in allowing us to quickly and transparently swap activity out to focus on our immediate priorities.
Adriana Tatcheva Chief of Staff at WeArisma
We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.
Finn Owens Global Marketing Manager at Pattern
Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.
Dirk Alshuth Chief Marketing Officer at Emma
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