Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued
Read article
Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms opportunity lies in helping you get more from that investment afterwards by turning what you heard on the ground into follow-up comms that supports both brand awareness and lead … Continued
We don’t need to tell you that reputation matters in business. The product, customer service, leadership, values, and behaviour: they all influence whether we want to buy from, advocate for, choose to work at, or invest in a brand. And as your brand grows, reputation management becomes critical – especially in a crisis. So how … Continued
One of the best pieces of advice I received from a Director when I started my career was to always push for more creative storytelling – tying your clients into your own interests, digging into the persona and knowledge of your spokespeople, and always being on top of the news agenda. So when I crossed … Continued
Architecture, engineering and construction (AEC) brands are often labelled as traditional, but this undersells the sector’s innovation. We have seen great steps made in the industry’s adoption of tech and digital, as well as exciting start-ups and scale-ups disrupting the game – from inflatable pre-fab factories and making net zero profitable, to intelligent buildings through … Continued
Do you know how customers, prospects, investors and partners really perceive your brand? Every interaction, from social posts to press coverage, shapes that perception. Before investing time and budget into a communications programme, you need clarity on whether your current messaging works, where gaps exist, and how competitors are positioning themselves. Without this, your comms … Continued
What’s in a name? I know better than to criticise Shakespeare. And it is true that by any other name, The Flywheelers would still be the same great, creative, and ambitious team. But sometimes there is something in a name – and that is true of ours. And it starts with Jim Collins and his … Continued
Startups thrive on innovation and often disrupt mature markets by creating entirely new categories. But it takes more than a revolutionary product to create and own a new category. You need a strategic go-to-market communication plan that differentiates your solution from the current ways in which your customers are overcoming this pain point and enables … Continued
Building brand awareness is essential for any company looking to lead its category and gain market influence. Whether you’re a startup or scale-up, consistent PR and strategic communications are key for getting your message out there and becoming a brand people associate with your space. Think Netflix for streaming, or Darktrace for AI-powered cybersecurity. What … Continued
Whether you're raising, scaling, or redefining your brand, we'll help you create communications that count.
