eCommerce Expo 2026: AI Is Not The Biggest Threat To Payments. Becoming Invisible Is.

In the run-up to eCommerce Expo 2026, I’m already seeing AI dominate conversations. Whether it’s agentic shopping assistants or autonomous purchasing, the focus is mainly around how AI can transform the customer journey. But while this debate continues to unfold amongst retailers, payment providers should really be considering a different question – namely, if AI … Continued

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How Skills-Based Companies Can Break Through the Noise in a Crowded Market

The world of skills development has never been bigger. According to the World Economic Forum, by 2030, 39% of current skills will be outdated, and nearly 60% of the global workforce will require training in the next five years. The urgency for skills transformation is driving a surge in learning and development solutions, but it’s … Continued

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What Actually Matters from Money20/20 Europe (and What Doesn’t)

Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued

How to turn trade show conversations into post-event marketing

Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms opportunity lies in helping you get more from that investment afterwards by turning what you heard on the ground into follow-up comms that supports both brand awareness and lead … Continued

Four essential steps to manage and protect your brand reputation

We don’t need to tell you that reputation matters in business. The product, customer service, leadership, values, and behaviour: they all influence whether we want to buy from, advocate for, choose to work at, or invest in a brand. And as your brand grows, reputation management becomes critical – especially in a crisis. So how … Continued

How B2B Brands Can Improve Storytelling to Stand Out in a Crowded Media Landscape

One of the best pieces of advice I received from a Director when I started my career was to always push for more creative storytelling – tying your clients into your own interests, digging into the persona and knowledge of your spokespeople, and always being on top of the news agenda. So when I crossed … Continued

Five Storytelling Strategies to Help AEC Companies Stand Out and Lead

Architecture, engineering and construction (AEC) brands are often labelled as traditional, but this undersells the sector’s innovation. We have seen great steps made in the industry’s adoption of tech and digital, as well as exciting start-ups and scale-ups disrupting the game – from inflatable pre-fab factories and making net zero profitable, to intelligent buildings through … Continued

How a Communications Audit Helps Identify the Right Comms Opportunity

Do you know how customers, prospects, investors and partners really perceive your brand? Every interaction, from social posts to press coverage, shapes that perception. Before investing time and budget into a communications programme, you need clarity on whether your current messaging works, where gaps exist, and how competitors are positioning themselves. Without this, your comms … Continued

What’s in a name? Behind The Flywheelers

What’s in a name? I know better than to criticise Shakespeare. And it is true that by any other name, The Flywheelers would still be the same great, creative, and ambitious team. But sometimes there is something in a name – and that is true of ours. And it starts with Jim Collins and his … Continued

How to Establish Category Ownership with a Go‑to‑Market Communications Strategy

Startups thrive on innovation and often disrupt mature markets by creating entirely new categories. But it takes more than a revolutionary product to create and own a new category. You need a strategic go-to-market communication plan that differentiates your solution from the current ways in which your customers are overcoming this pain point and enables … Continued

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