Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms opportunity lies in helping you get more from that investment afterwards by turning what you heard on the ground into follow-up comms that supports both brand awareness and lead … Continued
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Trade shows are a proven platform for engaging directly with your target audience and developing relationships with buyers, media and investors. But standing out requires more than just showing up. With hundreds of technology conferences every year, cutting through the noise and getting your brand seen requires a strategic multi-channel approach. Here are five ways … Continued
Building a strong public persona is one of the most crucial skills a founder must master. For early-stage startups, the founding team’s background, experiences, motivations, and the business origins are significant chapters of the narrative that founders need to convey compellingly. Yet for many female founders, telling their story publicly can be especially challenging, often … Continued
Early-stage startups can’t do everything. Time and budget are limited, and you have to question every opportunity to understand what value it delivers and when the right time is to invest. If you’re asking these questions about PR, especially how it can support your next funding round or attract top talent, you’re in the right … Continued
Every startup begins with an idea, but turning that idea into an investment requires more than innovation. Investors – from pre-seed through to the later series rounds – are looking for founders who can demonstrate not only a compelling solution to a problem, but also the expertise, leadership and commercial acumen to scale a successful … Continued
ESG (environmental, social and governance) credentials are now a core factor in how investors assess startups and scaleups. Beyond financial performance, investors want to understand how responsibly a business operates and manages long‑term risk. Clear, credible communication of ESG priorities helps companies build trust, strengthen investor confidence and stand out in competitive funding markets. So, … Continued
Securing investment is a massive milestone for startups and scaleups, and it’s a moment worth amplifying. With the explosion in UK tech investment over the past decade – an increase of nearly 20x in VC funding since 2011 – a well-executed funding announcement can build brand credibility, attract talent, spark investor interest, and drive new … Continued
One of the first hurdles companies face when hiring is the question all candidates ask themselves: “Would I want to work here?”. And in today’s fierce talent market, no company can afford for the answer to be “no” or even “I don’t know”. Employer branding, and the way that you take it out to the … Continued
There are times when people buy into a good idea, such as early adopters of consumer tech, who buy into the thrill of trying the next big thing. But in B2B technology, buying decisions are driven by trust, proof and performance. Why? Soaring IT spending has led to greater scrutiny over purchasing decisions. Expectations have … Continued
PR often gets boxed into the “awareness” corner. But when storytelling is done well, it doesn’t just introduce your brand. It builds relevance, drives engagement, and supports conversion. If you’re investing in strong narratives, they should be working harder across your entire B2B communications strategy. This isn’t about stretching PR beyond its remit. It’s about … Continued
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