You’ve landed the funding. The press release is out. LinkedIn is filled with congratulatory messages. But as the likes and celebrations start to slow, a critical question emerges: what now?
For many startups, a funding announcement feels like the pinnacle of brand visibility. And while it is a powerful moment, an effective strategy is needed to maintain its staying power – otherwise, the spotlight can quickly fade.
A one-off announcement won’t build a brand. Integrating PR into your ongoing marketing strategy can significantly amplify your brand messaging beyond your owned channels and expand your reach to your target customer base.
Whether it’s thought leadership, customer stories, or regular news updates, a consistent media presence builds credibility and keeps your brand top of mind.
Here’s a teaser of three ways you can maximise your media moment:
- Showcase your expertise
Thought leadership is a brilliant way to build on your announcement momentum and tap into wider industry discourse. From spokesperson interviews to by-lined articles in vertical media, thought leadership enables you to educate potential customers on the pain points your business solves for them and cements your team as trusted experts.
- Let data tell the story
Another way of demonstrating you understand your customers is by leveraging data to create compelling narratives. Whether it’s internal sales trends, customer surveys, or third-party research, data can help you uncover insights that resonate with both media and prospective customers. The key is relevance—tie your data to real-world conversations and challenges.
- Spotlight your customers
Customer success stories are one of the most effective tools in your marketing arsenal. They exemplify how your product delivers value. But don’t let them sit quietly on your blog. Pitch them to the media and use them as a way to introduce your brand to prospective new clients who might not have heard about you.
These strategies are just the beginning and are designed to help you build sustained brand momentum over time, keeping your business front of mind for potential customers and investors.
For more practical tips, real-world examples, and a roadmap to keep your brand growing long after the funding news fades, get in touch at [email protected] to receive a copy of our latest ebook, “Five Ways to Maintain Brand Momentum Post-Raise”.
