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FLAG appoints The Flywheelers to elevate brand presence in international markets
The Flywheelers announces that it has been selected by FLAG, one of the largest privately owned global subsea cable operators.
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What Actually Matters from Money20/20 Europe (and What Doesn’t)
Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued
How to turn trade show conversations into post-event marketing
Events are a significant investment in time, budget and resource. While the primary value comes from the leads and conversations generated on the day, the comms opportunity lies in helping you get more from that investment afterwards by turning what you heard on the ground into follow-up comms that supports both brand awareness and lead … Continued
Ox Tech Week partners with The Flywheelers to spotlight Oxford’s thriving technology ecosystem
The Flywheelers, the integrated communications agency for high‑growth technology companies and their investors, has partnered with Ox Tech Week to lead PR and media activity for its inaugural event, taking place from 26th – 29th May 2026. Ox Tech Week is Oxford’s flagship technology and innovation festival, bringing together researchers, founders, investors, industry leaders and … Continued
The Flywheelers Shortlisted for Specialist PR Consultancy at the 2026 CIPR Excellence Awards
We’re delighted to share some exciting news: The Flywheelers has been shortlisted for Specialist PR Consultancy of the Year at the 2026 CIPR Excellence Awards.
Four essential steps to manage and protect your brand reputation
We don’t need to tell you that reputation matters in business. The product, customer service, leadership, values, and behaviour: they all influence whether we want to buy from, advocate for, choose to work at, or invest in a brand. And as your brand grows, reputation management becomes critical – especially in a crisis. So how … Continued
How do brands show up in AI search? The question every brand should be asking now
If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued
What does the rise of AI fraudsters mean for media relations?
If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued
GEO: The Next Frontier for Brand Visibility in AI-Driven Search
AI-powered search is changing how people discover information. Generative engines – like ChatGPT, Gemini, Perplexity, and Copilot – are fast becoming the starting point for research and recommendations. For high-growth tech companies and their investors, this shift raises a critical question. How can I become visible in AI searches? The answer is Generative Engine Optimisation … Continued
The Flywheelers named PR Agency of the Year
We’ve kicked off November with another award win! The Flywheelers has been named PR Agency of the Year at the 2025 European Agency Awards. The European Agency Awards honour the most outstanding digital, creative, and marketing agencies across Europe. These prestigious awards recognise agencies that demonstrate exceptional talent, strategic innovation, and measurable impact, spotlighting those … Continued
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