The PR programme will build the ecommerce accelerator’s profile as a trusted partner for brands from SMB to enterprise selling their products on online marketplaces
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces it has been selected by Pattern, a leading ecommerce accelerator, to lead its PR programme in the UK and Germany.
With access to the most comprehensive data set in ecommerce consisting of over 37 trillion historical data points, Pattern chose The Flywheelers as its PR partner due to the agency’s track record in effective storytelling and ability to leverage internal data to generate compelling insights for B2B audiences.
The programme focuses on data storytelling, thought leadership and media relations to secure top-tier media coverage and elevate the company and its product features among ecommerce decision-makers. The approach emphasises Pattern’s expertise and tech-driven strategies that support businesses scaling their marketplace presence.
Finn Owens, Global Marketing Manager at Pattern, said: “We couldn’t be more delighted with our decision to partner with The Flywheelers. Throughout the whole pitching process, they listened to our needs and tailored a proposal that suited these perfectly. Even before our kick-off meeting, they’d secured us several opportunities that aligned with our strategy and working with them is one of the best experiences we’ve had with an agency.”
Kate Baldwin, Founder and Managing Director of The Flywheelers, said: “Our partnership with Pattern is a brilliant opportunity for storytelling at the cutting-edge of ecommerce innovation. Pattern’s fresh perspectives and exciting data pool, combined with The Flywheeler’s data storytelling experience and strong contacts in their target media, is already landing impactful results which we look forward to building on further.”
