Strategy & Messaging
Complex ideas transformed into brand strategies, compelling narratives, and campaigns that resonate.
Generative Engine Optimisation
Be Visible to AI.
Search is changing. Generative AI tools like ChatGPT, Gemini, Perplexity, and Copilot are fast becoming the starting point for research, shortlisting, and recommendations. GEO ensures your brand is recognised, prioritised, and cited in those AI-generated answers — not overlooked. Built on our AI Visibility Flywheel, GEO connects PR, content, and technical foundations to make your brand a trusted source in the age of AI.
The AI Visibility Flywheel
Discovery is evolving. While people still find brands through search, social, and media, AI assistants like ChatGPT and Gemini are rapidly becoming a starting point for research and shortlisting. These systems surface brands they recognise, trust, and can clearly interpret. GEO ensures your brand is one of them - connecting PR, content, and SEO through our AI Visibility Flywheel so you’re consistently prioritised and referenced in generative answers.
Entity Clarity
Define clear messaging and identify the keywords that will elevate your brand, products and services in your desired categories.
Brand Authority Signals
Secure brand mentions in trusted sources. With MuckRack analysis finding that 89% of AI citations come from earned media, it not only reinforces credibility but increases citation likelihood.
Content Transformation
Reshape content to be machine-readable by design: structured, concise, and loaded with definitional statements and schema.
Technical Optimisation
Ensure your website is fully accessible and interpretable by both search engines and AI models.
Data Feedback Loop
Measure where and how you appear in AI answers, track citation patterns, and feed insights back into PR and content development.
What’s included in Generative Engine Optimisation
GEO Audit and Strategy
A dedicated Audit and Strategy Month to deep dive into your LLM retrievability, website performance, the AI readability of your content, and which sources AI favours in your category. This informs a custom roadmap that ensures every action in your GEO Growth programme boosts performance and delivers measurable impact.
GEO Growth
A truly bespoke and data-led programme that delivers technical fixes, AI-optimised content and earned media mentions to constantly drive your AI Visibility Flywheel forward.
Benefits of aligning GEO & PR
When AI systems generate answers, they choose brands they recognise, trust, and can easily summarise. GEO ensures you’re one of them.
Visibility Where Decisions Start
Be present in generative answers at the moment buyers are researching and shortlisting.
Authority That Compounds
Each citation, mention, and trusted source strengthens your position across AI systems over time.
Consistency Across Channels
GEO connects PR, content, and technical signals into one unified visibility strategy.
Future-Proofed Discovery
As AI-driven search accelerates, GEO ensures your brand stays relevant, recognised, and referenced.
Explore Our Other Services
Public Relations
From print to podcasts, stories crafted, pitched and landed to capture the attention of customers, employees, and investors.
Social Media
Organic or paid, social strategies that turn followers into communities and conversations into leads.
Content
Content designed to spark engagement and drive action, from data-driven storytelling and customer advocacy to talking head videos.
TREND MICRO
Levelling Up The Coverage Of A Security Leader
Public Relations
As an established security leader, Trend Micro wanted to strengthen journalist relationships and raise the quality of its media coverage. A forensic media relations programme elevated its presence across national, broadcast and tier‑one technology outlets.
The Feedback That Matters
The Flywheelers has been a great partner for us; they are professional and proactive, with a real passion and interest in technology and startups. They have supported both our own campaigns and worked alongside our portfolio companies, and their output is detailed and thoughtful. They have good relationships with key media publications and go the extra mile to deliver fantastic campaigns.
Sophie Day Head of Marketing & Founder Network at Smedvig Ventures
With their experience, proactivity and hustle, The Flywheelers quickly delivered results and established trust with our firm’s European investment partners – as well as the founders in our portfolio. I truly view them as an extension of our marketing and communications team at RTP.
Laura Brooks CMO at RTP Global
At Alteryx, we have been so impressed with our partnership with The Flywheelers. The team is proactive, creative, and always thinking ahead when it comes to storytelling. They have played a key role in helping us introduce the new era of Alteryx, driving meaningful engagement with top-tier media.
Alice Sol Global Public Relations Manager at Alteryx
The Flywheelers really get what we’re aiming for as a top European fintech VC. They understand how we use communications as part of our platform services to highlight the successes of our portfolio companies and share insights with them. Since teaming up, not only has our brand gained more recognition, but we’ve also received great feedback from our Partners and portfolio companies.
Joanna Wlazlak Head of Platform at 13books Capital
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
Our partnership with The Flywheelers has been transformative for the CAPSLOCK social channels. They’ve helped us not only grow our online community, but more importantly, reach a wider audience, supporting our mission of making cybersecurity careers accessible to everyone.
Dr Andrea Cullen CEO and Co-Founder at CAPSLOCK
Let's Put Your Story in Motion
Whether you're raising, scaling, or redefining your brand, we'll help you create communications that count.
Got questions?
We’ve answered some of the things often ask us about how we work.
We offer strategy and messaging, public relations, social media, content marketing, and GEO, delivered as single-focus or integrated programmes.
Our Subscription Model offers a more flexible approach to always-on communications – and this is where we see the greatest results and impact for our clients. We also support standalone projects at key milestones, such as funding announcements.
Yes. Our Subscription Model is designed for flexibility and agility, allowing clients to shift between our services as business or marketing priorities change. This keeps communications focused on what will deliver the greatest impact.
Yes. We run international programmes through a hub‑and‑spoke model, combining central strategy with in‑market expertise to deliver consistent messaging adapted for local audiences. You can find out more here.
Every programme is shaped around clear objectives and KPIs, with integrated strategy and execution designed to build momentum, reinforce credibility, and support long‑term business and marketing goals.