Strategy & Messaging
Complex ideas transformed into brand strategies, compelling narratives, and campaigns that resonate.
Public Relations
Credibility. One Story at a Time.
PR isn't just about coverage. High-growth tech businesses and their investors, need meaningful media opportunities that raise brand awareness, educate on their point of difference and establish trust. That's what we do.
How we land stories with influence
It's not coverage for the sake of coverage. Here’s how we secure stories that generate the right attention.
Spot the Story
Working closely with your spokespeople to uncover the opinions and proof points that resonate with journalists and your target audience.
Shape the Message
Turning those narratives into media pitches, press releases, and thought leadership angles that capture media interest.
Map the media
Forensically mapping the journalists and industry influencers whose audience matter most, tailoring pitches to their beat and preferences.
What’s included in Public Relations
Media Relations
Building media relationships and creating stories that secure the coverage your brand deserves.
Funding Announcements
Making the most of financial milestones with messaging that resonates with future investors and clients.
Media Training
Equipping spokespeople with the skills and confidence to shine in interviews.
Reputation management
Preparing for and responding to challenging situations to protect your brand reputation.
Benefits of great PR
Done right, PR boosts brand recognition and influence long after a news cycle ends. Here’s what great PR delivers.
Visibility in the Right Places
Visibility in the media and channels your audiences are reading, watching, and listening to.
Messages that land
Key messages translated into newsworthy stories with topical hooks, data points, and punchy opinions.
Profiles of influence
Your leadership positioned as credible, trusted experts who shape the conversations in your industry.
Credibility that lasts
Every media mention compounds your credibility, reinforcing your authority over time.
Explore Our Other Services
Social Media
Organic or paid, social strategies that turn followers into communities and conversations into leads.
Content
Content designed to spark engagement and drive action, from data-driven storytelling and customer advocacy to talking head videos.
GEO
Make your brand a trusted, repeatable source across AI-driven search through the AI Visibility Flywheel.
TREND MICRO
Levelling Up The Coverage Of A Security Leader
Public Relations
As an established security leader, Trend Micro wanted to strengthen journalist relationships and raise the quality of its media coverage. A forensic media relations programme elevated its presence across national, broadcast and tier‑one technology outlets.
The Feedback That Matters
The Flywheelers excelled in securing us coverage in top-tier media outlets, such as The Financial Times. The team is an absolute pleasure to work with and went the extra mile to understand the technical aspects of our business to secure opportunities in a wide range of outlets. Would definitely recommend them!
Claire Nouet Co-Founder & COO at Pathway
The Flywheelers helped us make the leap from specialist trade magazines to national mainstream news and lifestyle media, raising awareness for the Safeguard Europe brands.The team is adept at repackaging technical insight into headlines that attract coverage thanks to their creativity and monitoring of the broader news agenda for topical hooks.
Oscar Maltby Content Marketing Manager at Safeguard Europe
The Flywheelers’ proactive, creative, and persistent approach to storytelling has boosted our media presence, and they are hands down the most proactive agency team I’ve worked with. They’ve elevated our experts’ profiles, kept our messaging fresh, and built strong relationships with tier-one reporters.
Funda Cizgenakad PR & Communications UK / Europe at Trend Micro
Partnering with the Flywheelers and Adel & Link is an exciting step for Skillsoft as we look to uplevel our brand awareness in Europe. Their teams are proactive and take a unique approach to media relations. We are already seeing an immediate impact with opportunities that align closely with our global goals.
Cameron Martin Director of Communications at Skillsoft
With their experience, proactivity and hustle, The Flywheelers quickly delivered results and established trust with our firm’s European investment partners – as well as the founders in our portfolio. I truly view them as an extension of our marketing and communications team at RTP.
Laura Brooks CMO at RTP Global
Our partnership with The Flywheelers has been transformative for the CAPSLOCK social channels. They’ve helped us not only grow our online community, but more importantly, reach a wider audience, supporting our mission of making cybersecurity careers accessible to everyone.
Dr Andrea Cullen CEO and Co-Founder at CAPSLOCK
Let's Put Your Story in Motion
Whether you're raising, scaling, or redefining your brand, we'll help you create communications that count.
Got questions?
We’ve answered some of the things often ask us about how we work.
We offer strategy and messaging, public relations, social media, content marketing, and GEO, delivered as single-focus or integrated programmes.
Our Subscription Model offers a more flexible approach to always-on communications – and this is where we see the greatest results and impact for our clients. We also support standalone projects at key milestones, such as funding announcements.
Yes. Our Subscription Model is designed for flexibility and agility, allowing clients to shift between our services as business or marketing priorities change. This keeps communications focused on what will deliver the greatest impact.
Yes. We run international programmes through a hub‑and‑spoke model, combining central strategy with in‑market expertise to deliver consistent messaging adapted for local audiences. You can find out more here.
Every programme is shaped around clear objectives and KPIs, with integrated strategy and execution designed to build momentum, reinforce credibility, and support long‑term business and marketing goals.