GEO: The Next Frontier for Brand Visibility in AI-Driven Search
By Kate Baldwin
AI-powered search is changing how people discover information. Generative engines – like ChatGPT, Gemini, Perplexity, and Copilot – are fast becoming the starting point for research and recommendations. For high-growth tech companies and their investors, this shift raises a critical question. How can I become visible in AI searches? The answer is Generative Engine Optimisation … Continued