By Kate Baldwin
When it comes to PR stories, reliable data can be the difference between genuinely insightful and newsworthy content and thinly veiled sales collateral. Data backs up a point, builds credibility in a company or spokesperson and substantiates claims. In some cases, data is the news. You can find powerful data from a variety of sources … Continued
With B2B buyers now having access to more information than ever before, earned media plays a critical role in shaping their decisions. Earned media refers to organic, non-paid exposure, such as being quoted in an article, featured in a podcast or mentioned in a broadcast segment. Why earned media builds trust and drives engagement with … Continued
Everyone begins their PR career in roughly the same place. With few, if any, media connections to fall back on. One of the first things you’ll do is develop media lists filled with journalists that you hope will respond to your emails. But pitching can only get you so far. Eventually, every great PR professional … Continued