If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued
If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued
By Kate Baldwin
AI-powered search is changing how people discover information. Generative engines – like ChatGPT, Gemini, Perplexity, and Copilot – are fast becoming the starting point for research and recommendations. For high-growth tech companies and their investors, this shift raises a critical question. How can I become visible in AI searches? The answer is Generative Engine Optimisation … Continued