Tag: journalists

With B2B buyers now having access to more information than ever before, earned media plays a critical role in shaping their decisions. Earned media refers to organic, non-paid exposure, such as being quoted in an article, featured in a podcast or mentioned in a broadcast segment. Why earned media builds trust and drives engagement with … Continued

Everyone begins their PR career in roughly the same place. With few, if any, media connections to fall back on. One of the first things you’ll do is develop media lists filled with journalists that you hope will respond to your emails. But pitching can only get you so far. Eventually, every great PR professional … Continued