The Flywheelers, the integrated communications agency for high-growth technology companies and their investors, has been appointed by Clue Software as its agency of record to raise its UK profile and support a new phase of commercial growth.
Clue is an enterprise intelligence and investigation management platform used by organisations operating in high-risk, high-accountability environments. The Flywheelers will lead an integrated PR programme spanning brand narrative and messaging, executive profiling, thought leadership and strategic media relations to strengthen Clue’s voice in a market moving rapidly up the boardroom agenda.
Following several successful projects in 2025, during which The Flywheelers advised Clue on communications around key company milestones, the retained partnership formalises the relationship into a longer-term programme designed to build sustained brand awareness among key audiences.
Clue is trusted by organisations including the Home Office, Met Police, NHS Counter Fraud Authority, Oxfam, US Center for SafeSport and Tesco, supporting them to identify and respond to high-consequence threats, deliver justice and demonstrate the impact of their investigations.
The partnership comes as investigation teams face a more complex threat landscape spanning fraud, corruption, safeguarding, organised crime, insider risk and wider security challenges.
The Flywheelers’ brief is to help Clue reach new audiences that are tasked with combatting these evolving threats, building sharp communications around the role of specialist technology in preventing harm, strengthening resilience and improving outcomes.
Thomas Drohan, Chief Strategy Officer at Clue Software, said: “We have partnered with The Flywheelers on several important moments for Clue, and that experience has given us real confidence in the team’s judgement, energy and understanding of our market. As we move into our next phase of growth, we want to build greater awareness of Clue’s role in helping organisations manage complex investigations, prevent harm and respond more effectively to high-consequence threats. The Flywheelers brings the strategic counsel and strong media instinct needed to support that ambition.”
Samantha McKittrick, Client Services Director at The Flywheelers, said: “Clue operates in a specialist and increasingly important market, where clear, credible communications are essential. Our experience leading communications programmes for high-growth technology companies means we understand how to translate technical credibility into compelling market narratives. We’re proud to build on our existing relationship with Clue as its retained UK communications partner and support the team as it continues to raise its profile.”
The appointment adds to The Flywheelers’ growing portfolio of high-growth companies across data, AI, cybersecurity, IT services and enterprise software. More information on the award-winning agency’s work is available here.
