Challenge
AI-powered earned analytics platform, WeArisma, wanted to elevate awareness of its brand and influencer discovery product within luxury markets including fashion, travel and beauty, and position itself as a vital partner for brands looking to supercharge their influencer marketing strategies.
Approach
WeArisma’s platform holds a huge amount of data that demonstrates what influencers, celebrities and press are talking about on social media and how that content is being engaged with. The Flywheelers identified this as a brilliant opportunity for creative data storytelling.
By monitoring the media and harnessing the power of WeArisma’s internal data, The Flywheelers identified prevalent trends, events and moments in the fashion, beauty, luxury and marketing worlds to create timely press releases that weave narratives from the data on the platform. Coupling this with insight and analysis from WeArisma’s CEO, Jenny Tsai, into how brands and influential sources drive trends, The Flywheelers created a series of compelling stories that received wide pick-up in relevant media.
Over seven months, The Flywheelers produced a series of topical, timely stories. These included a focus on luxury fashion moments on several red carpets, an analysis of the added value of social media conversation for Super Bowl advertisers, a dive into influencers’ favourite winter sun destinations, examining the brands dominating the glass skin trend, and an exploration of the role of influencers in the rise of tenniscore fashion.
Impact
Using a forensic media relations approach, the team secured 48 pieces of coverage for nine data stories. Coverage has appeared in key titles for luxury, B2B and B2C fashion, marketing and nationals, such as WWD, Digiday, Daily Star, Harper’s Bazaar, Fashion United and Advertising Week. Combined, coverage from data stories has achieved a potential reach of almost 776 million with 13 backlinks to the WeArisma website.
A standout story was an examination of the tenniscore fashion trend following the release of the movie Challengers, starring actress of the moment, Zendaya. In the run-up to Wimbledon, The Flywheelers saw preppy, tennis-inspired fashion becoming prevalent on social media and capitalised on this ahead of the tennis event of the year by using WeArisma’s data to analyse the brands dominating the trend and how their use of influencers contributed to this. This generated nine pieces of coverage, including Vogue Business, a Fashion Network syndication and Harper’s Bazaar France.
You can learn more about our approach to data storytelling here.
About WeArisma
WeArisma, empowers brands to drive growth, engagement, and loyalty through earned media and influencer marketing. Their platform combines advanced tools and AI-driven insights to discover relevant influencers, track performance, and optimize strategies. By providing comprehensive data, real-time analytics, and trend monitoring, WeArisma transforms the complex landscape of earned media into a strategic advantage, helping brands amplify reach, enhance engagement, and build lasting loyalty.
