If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued
If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued
By Kate Baldwin
After a roaring start to the UK programme, the media relations brief has now extended into the US The Flywheelers, the integrated comms agency for high growth startups and scaleups, today announces that it has been selected by AeroCloud, the intelligent airport management platform, as its comms agency partner in the UK and US. Following … Continued
By Kate Baldwin
Yapily partners with The Flywheelers to cement its position as the leading voice on open banking The Flywheelers, the integrated comms agency for high growth startups and scaleups, today announces that it has been selected by open banking leader, Yapily as its UK comms agency partner to bolster its thought leadership and brand credibility at … Continued
By Kate Baldwin
The UK comms programme will build brand awareness and support market growth in region London UK – The Flywheelers, the integrated comms agency for high growth startups and scaleups, today announces that it has been selected as Artificial Solutions‘ UK comms agency partner. The high-impact media relations and thought leadership programme will support the leading … Continued