Yapily picks The Flywheelers to lead UK PR

Yapily partners with The Flywheelers to cement its position as the leading voice on open banking

The Flywheelers, the integrated comms agency for high growth startups and scaleups, today announces that it has been selected by open banking leader, Yapily as its UK comms agency partner to bolster its thought leadership and brand credibility at a pivotal moment for the fintech sector.

The high-impact media relations and thought leadership programme will support the fintech scaleup in cementing its position as a trusted and leading voice in open banking. This comes as the sector awaits the vision of the Joint Regulatory Oversight Committee (JROC) on the future of open banking in the UK .

Maddie Rosenthal, Director of Brand and Content at Yapily, comments: “The Flywheelers impressed us with their depth of understanding of not only our business, but of the opportunities and challenges that will impact the rate of adoption of open banking amongst financial institutions in the UK. The creativity that they then showed us in how they would tap into the most topical themes and elevate our voice as a true thought leader gave us the confidence that this would be a partnership that would help us cement our brand credibility in this important stage of our growth”.

Kate Baldwin, Founder and Managing Director at The Flywheelers, comments: “At The Flywheelers, we believe that real thought leadership comes from a deep understanding of our clients’ proposition and the trends impacting and influencing its customers.

“Digging deep enables us to form more creative and pertinent viewpoints that we know will cut through in the media. The ambition within open banking for the UK to continue its leadership, and of Yapily to play a proactive and prominent role in its success, offers us a powerful platform for thought leadership. And we are delighted that Yapily has chosen us as its partner to bring this thought leadership to the fore”.

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