The Flywheelers, the integrated comms agency for high-growth startups and scaleups, today announces that it has been selected as the marketing and communications partner of record by Inevidesk, the first high-performance virtual desktop infrastructure (VDI) designed to meet the specific needs of the architectural, engineering and construction (AEC) industry.
Since launching in 2020, Inevidesk has been addressing the significant barriers of cost and performance for high-performance VDI technology – taking on big tech players in the market such as Citrix, Microsoft Azure, NVIDIA, and HP.
The Flywheelers has been brought on to support Inevidesk’s next phase of growth as it focuses on raising brand awareness and credibility for its industry-disrupting solution. This includes developing Inevidesk’s brand narrative and messaging, alongside an ongoing programme of media relations, owned and social content development, and an awards programme which has already seen Inevidesk shortlisted three times by the London Construction Awards, the National Building & Construction Awards, and the UK Business Tech awards.
Tim Whiteley, co-founder of Inevidesk, comments: “In just three years we’ve moved from startup into scaleup territory as our vdesks become increasingly recognised by the industry as an innovative, credible challenger to the big tech vendors.
“In The Flywheelers, we found a partner that not only has the tech experience to help us better articulate our point of difference against legacy players, but has the creativity and flair to elevate our external brand. And since kicking off, we are increasingly going into conversations where people have heard of us.”
Kate Baldwin, Founder and Managing Director at The Flywheelers, comments: “It is fantastic to be working with Inevidesk to raise awareness of how it is transforming the AEC industry. The high computational power needed by software in these sectors has held many organisations back from being able to embrace many of the opportunities of agile working, with employees often still tethered to physical workstations. So, it’s great to be working with a challenger that is meeting the specific needs of the industry to enable a more flexible approach to high-performance working”.