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The Flywheelers, the integrated comms agency for high-growth businesses and their investors, is announcing the launch of its Investment Practice to support venture capital (VC) and private equity (PE) firms that want to raise awareness amongst ambitious founders of the value they bring beyond investment.
The practice will elevate The Flywheelers’ work with leading VC and PE firms. And the launch builds on the agency’s work with RTP Global, 13books Capital, Smedvig Ventures and other investment firms.
The practice will deliver The Flywheelers’ fully integrated services across PR, social media, content marketing and digital through its Subscription Mode. This approach to comms offers transparent costs for its core services, allowing its clients more flexibility and agility to adapt their programmes as marketing priorities evolve to maximise their comms investment. For investment firms, this allows them to easily flex between their own brand building, portfolio comms, and announcing funding rounds, for example.
The Investment Practice will also lead the agency’s activity when announcing new funding rounds. The most recently of these led by The Flywheelers being Recraft’s Series A, which resulted in dedicated pieces in TechCrunch, The Times, Business Insider and The Next Web, as well as inclusions in the Fortune Term Sheet and Sifted newsletters.
Sophie Day, Head of Marketing & Founder Network at Smedvig Ventures, comments: “The Flywheelers has been a great partner for us; they are professional and proactive, with a real passion and interest in technology and startups. They have supported both our own campaigns and worked alongside our portfolio companies, and their output is detailed and thoughtful. They have good relationships with key media publications in the VC ecosystem and go the extra mile to deliver fantastic campaigns”.
Joanna Wlazlak, Head of Platform at 13books Capital, comments: “The Flywheelers has a real understanding of both our ambitions and positioning as a leading European fintech VC and how we use comms as part of our platform services to promote the successes of and share insights with our portfolio companies. Since we started working together, we have not only seen increased recognition for our brand in the VC and startup ecosystem, but we have also had a fantastic response from the Partners and our portfolio companies”.
Kate Baldwin, Founder & Managing Director at The Flywheelers, comments: “In the current climate, investors recognise that ambitious founders are looking for more than capital from their investors. They are looking for a partnership; someone who will be with them for the journey and will bring great experience to the table. That’s why it’s never been more important for VCs to build a brand that reflects their knowledge, experience and values, and while will help them get in front of the founders of the next generation of unicorns”.
