AssetPass selects The Flywheelers as its strategic comms partner

AssetPass puts comms at the core of its strategy to seize the first mover advantage for digital legacy

The Flywheelers, the integrated comms agency for high-growth tech companies, today announces that it has been selected as the UK communications partner for AssetPass, the leading digital legacy platform which enables users to securely take full ownership of their digital assets. AssetPass is putting comms at the core of its strategy to seize the first mover advantage for digital legacy by educating on the risks surrounding the inheritance of digital assets, such as cryptocurrencies and NFTs.

AssetPass is the leader in digital asset recovery and digital legacy management with a unique digital trustee process that empowers individuals to securely and privately manage their digital assets. Users can be assured that they and/or their beneficiaries will not be locked out from accessing important and valuable digital assets if they lose their private keys and passwords or when they pass away.

The high-impact media relations and thought leadership programme will help educate on the perfect storm arising, which many owners of digital wealth assets overlook and may prevent them from passing on these digital assets after an unexpected life event.

Paul Rossini, Co-Founder and CEO of AssetPass, comments: “Founders face a very real challenge when they’re solving an issue that many consumers don’t realise they have – or indeed, that their financial or legal advisors may not even realise they have. I believe comms will be fundamental to helping us seize the first mover advantage for digital legacy. And I am delighted to have found a comms partner who truly appreciates the issue that we’re solving, understands the complexities surrounding it, and is able to help us clearly and powerfully articulate this in the media.”

Kate Baldwin, Founder and Managing Director at The Flywheelers, comments: “There is an awareness gap in the cryptocurrency market. Growing numbers of people are investing in digital wealth assets, but are unaware that if they pass away before sharing their passwords their loved ones could be locked out of this inheritance forever. This is an issue for many today, but without more education and guidance around the challenges of inheriting digital assets, it will only get worse. We’re delighted to be working with AssetPass to help raise awareness of this issue and educate consumers on how to proactively manage their digital legacy.” 

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