Laura Crockett joins The Flywheelers to boost consumer storytelling

The Flywheelers is delighted to announce the appointment of Laura Crockett as Senior Account Director.

Laura has a decade of experience working in technology and corporate communications, which will support The Flywheelers in taking the creative direction and media strategy of its campaigns to new heights.

She brings experience in leading award-winning campaigns for brands including Lime, alongside time in government, supporting on crisis comms and proactive communications in Parliament. Having worked across a range of companies, from startups to international corporations, Laura has led comms and social media strategies for disruptive start-ups and scaleups including Back Market, Hims UK and Monolith AI.

Laura joins The Flywheelers from Words + Pixels. Prior to this, she worked at The House of Commons and The PHA Group.

Kate Baldwin, Founder & MD at The Flywheelers commented: “Laura is joining at a pivotal moment in The Flywheelers – and we don’t believe there is anyone better to join us at this stage in our journey! I am excited for our clients to benefit from her out-of-the-box creativity and experience of leading award-winning campaigns. She also has a true passion for building a positive culture, with experience as a Mental Health First Aider, which will help us ensure The Flywheelers remains a fun and inclusive place to work as we enter the next stage of our growth.”

Laura Crockett, Senior Account Director at The Flywheelers commented: “Having worked closely with start-ups and scales over the last few years, I have seen firsthand the impact a tailored but flexible comms approach can have on a business. The Flywheelers Subscription Model offers just that, and it has been impressive to watch the agency go from strength to strength in the last year and a half. I’m excited to join as the company approaches its second anniversary and support the next stage of growth.”

Laura’s appointment follows a rapid expansion of The Flywheelers team, including Connor Griffiths who joined as an Account Director from CC Group, Jessica Collings who joined as a Senior Account Manager from Team Lewis, and Flora Davies, who joined as a Senior Account Manager from Missive.

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