Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued
If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued
With B2B buyers now having access to more information than ever before, earned media plays a critical role in shaping their decisions. Earned media refers to organic, non-paid exposure, such as being quoted in an article, featured in a podcast or mentioned in a broadcast segment. Why earned media builds trust and drives engagement with … Continued
Everyone begins their PR career in roughly the same place. With few, if any, media connections to fall back on. One of the first things you’ll do is develop media lists filled with journalists that you hope will respond to your emails. But pitching can only get you so far. Eventually, every great PR professional … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, is announcing the launch of its Investment Practice to support venture capital (VC) and private equity (PE) firms that want to raise awareness amongst ambitious founders of the value they bring beyond investment. The practice will elevate The Flywheelers’ work with leading VC … Continued
By Kate Baldwin
The Flywheelers is launching its brand narrative consultancy services designed to help new and evolving companies better communicate their value proposition. The brand narrative consultancy services support organisations that need to develop new messaging or reposition their brand to align with changing business and marketing priorities, such as a change in product or services, a … Continued