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What Actually Matters from Money20/20 Europe (and What Doesn’t)

By Laura Crockett

Money20/20 Europe 2026 was full of the usual fintech talking points: AI, stablecoins, open banking, fraud. But beneath the noise, a clearer shift is emerging. Payments is moving up the value chain. Agentic commerce is beginning to move into real-world testing and deployment. Trust is becoming product, not process. And the companies that win will … Continued

How do brands show up in AI search? The question every brand should be asking now

By Samantha McKittrick

If you’ve used ChatGPT, Perplexity or Gemini recently, you’ll know that people are no longer just searching the internet – they’re asking it questions. This shift from “searching” to “questioning” is changing how people discover brands via LLMs. AI delivers a considered response, citing only a handful of brands as its sources. For high-growth companies, … Continued

What does the rise of AI fraudsters mean for media relations?

By Samantha McKittrick

If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued

GEO: The Next Frontier for Brand Visibility in AI-Driven Search

By Kate Baldwin

AI-powered search is changing how people discover information. Generative engines – like ChatGPT, Gemini, Perplexity, and Copilot – are fast becoming the starting point for research and recommendations. For high-growth tech companies and their investors, this shift raises a critical question. How can I become visible in AI searches? The answer is Generative Engine Optimisation … Continued

The Flywheelers named PR Agency of the Year

By Kate Baldwin

We’ve kicked off November with another award win! The Flywheelers has been named PR Agency of the Year at the 2025 European Agency Awards. The European Agency Awards honour the most outstanding digital, creative, and marketing agencies across Europe. These prestigious awards recognise agencies that demonstrate exceptional talent, strategic innovation, and measurable impact, spotlighting those … Continued

The Flywheelers named Standout PR Agency of the Year

By Kate Baldwin

We are thrilled to share that The Flywheelers have been named Standout PR Agency of the Year at this year’s Global Digital Excellence Awards! The recognition follows our recent win at the UK Startup Awards and our shortlist for Small Consultancy of the Year at the PRCA UK Awards. Being recognised on a global stage … Continued

The Flywheelers shortlisted for Small Consultancy of the Year

By Kate Baldwin

We’re kicking off October with some exciting news – The Flywheelers has been shortlisted for Small Consultancy of the Year at the prestigious PRCA UK Awards. This recognition follows a string of recent successes, including our shortlisting at the Global Digital Excellence Awards and win at the UK Startup Awards for Marketing, Advertising and PR … Continued

The Flywheelers shortlisted at the Global Digital Excellence Awards

By Kate Baldwin

Following our recent success at the UK Startup Awards, we are delighted to announce that The Flywheelers has been shortlisted for Standout PR Agency of the Year at this year’s Global Digital Excellence Awards! This recognition places us among the world’s most forward-thinking agencies, spotlighting our commitment to delivering award-winning PR and technology-driven storytelling for … Continued

The Flywheelers named best in UK at the UK Startup Awards

By Kate Baldwin

Last night, we added another award to our ever-growing trophy shelf, taking home the national title for Marketing, Advertising and PR Startup of the Year at the 2025 UK Startup Awards. The national win follows our earlier success in the London round of the awards.   We celebrated alongside hundreds of inspiring startups at the … Continued