If you work in comms, you’ll have seen the growing noise around AI-generated fraudsters masquerading as brand experts. Press Gazette revealed more than 50 fake “experts” linked to over 1,000 media appearances, complete with AI-generated headshots, unverifiable bios, and SEO-driven commentary designed to win cheap ‑ backlinks.[1] They weren’t fringe cases either. From bogus psychologists … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth tech companies, and Adel & Link, the independent Frankfurt-based communications agency, today announces that it has been selected as the PR agencies of record for Skillsoft, a global leader in enterprise learning and employee development, to support its European communication programme. The collaboration aims to increase Skillsoft’s visibility … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces it has been chosen by emma, the leading cloud management platform enabling cloud-agnostic operations, to lead its UK PR efforts. The Flywheelers previously led emma’s Seed funding announcement in 2023, securing widespread coverage in startup and technology publications. Following this success, … Continued
By Kate Baldwin
The PR programme will build the ecommerce accelerator’s profile as a trusted partner for brands from SMB to enterprise selling their products on online marketplaces The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces it has been selected by Pattern, a leading ecommerce accelerator, to lead its PR programme in … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces that it has been selected by Rackspace Technology, a global leader in managed cloud and AI services, to lead PR efforts in the UK for its public and private cloud services. Rackspace Technology partnered with The Flywheelers based on the team’s … Continued
One of the best pieces of advice I received from a Director when I started my career was to always push for more creative storytelling – tying your clients into your own interests, digging into the persona and knowledge of your spokespeople, and always being on top of the news agenda. So when I crossed … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, announces that it has been selected as the PR agency of record by Trend Micro, a global cybersecurity leader, to uplevel its media coverage and to raise awareness of its single platform approach for breaking down security silos. Trend Micro partnered with The Flywheelers … Continued
By Kate Baldwin
The Flywheelers is announcing that it has been selected as the marcomms partner for SecureAck, the intelligent cybersecurity automation platform. The relationship first started in September 2023, when The Flywheelers helped to launch SecureAck by developing its brand narrative, then bringing it to life across a new website and explainer video, with support from Bobo … Continued
By Kate Baldwin
The Flywheelers, the integrated comms agency for high-growth businesses and their investors, is announcing it has been selected by earned media analytics leader, WeArisma, to deliver high-impact media relations and data storytelling. WeArisma is an earned analytics company harnessing cutting-edge AI to help global brands cultivate affinity and loyalty. As one of the first influential … Continued
By Kate Baldwin
AssetPass puts comms at the core of its strategy to seize the first mover advantage for digital legacy The Flywheelers, the integrated comms agency for high-growth tech companies, today announces that it has been selected as the UK communications partner for AssetPass, the leading digital legacy platform which enables users to securely take full ownership … Continued