Challenge
SecureAck approached The Flywheelers to help it create and activate a new quality brand that reflected the maturity of its innovative product and would differentiate it from competitor brands.
Approach
The Flywheelers worked with SecureAck to develop a brand narrative to better articulate its value, establishing its Vision, Purpose and Mission, the company elevator pitch and messaging pillars aligned to its key personas.
The Flywheelers then worked with a web designer to bring this new brand narrative to life through a new website. The web designer gave SecureAck a fresh new look and feel, with new brand colours, iconography and animations. This included both a light and dark version of the brand, which can be selected as a choice by the user on the website.
The Flywheelers and the web designer collaborated on the website’s structure, with The Flywheelers developing all written copy for the website. You can find the website here.
The Flywheelers also partnered with a specialist video agency to develop an explainer video that would help communicate the problem that its A-Ops platform solves for security leaders and their teams. You can watch the full video here.
Impact
Commenting on the original brand campaign, SecureAck CTO, Simon Phillips commented: “The Flywheelers has been instrumental in shaping our brand vision and identity. Their creative expertise and dedicated approach helped us bring our ideas to life, perfectly capturing the essence of our company.
“We are therefore delighted to continue our partnership as we look to build market recognition of SecureAck and promote the potential of our security automation platform.”
Following the success of that project, SecureAck selected The Flywheelers as its marcomms partner leading its content marketing and social media activity. The awards programme has seen SecureAck shortlisted for the Computing Cybersecurity Excellence Awards and National Technology Awards since the beginning of 2024.
