AI-powered search is changing how people discover information. Generative engines – like ChatGPT, Gemini, Perplexity, and Copilot – are fast becoming the starting point for research and recommendations. For high-growth tech companies and their investors, this shift raises a critical question.
How can I become visible in AI searches?
The answer is Generative Engine Optimisation (GEO). And that’s why we’ve launched a new strategic service that’s designed to ensure brands show up with authority in AI-generated answers.
Generative engines don’t work like traditional search. They rely on signals of trust, authority, and relevance to decide which sources to cite.
Industry analysis from Muck Rack reveals that 95% of AI citations come from non-paid sources, and nearly 89% are linked to earned media. This underscores the importance of authoritative PR and structured content in influencing AI-driven discovery.
GEO doesn’t replace PR. It amplifies its value even further. Earned media coverage – news, thought leadership, and campaign storytelling – is a critical driver of the authority signals that generative engines rely on as they are seen as stronger “trust signals” by LLMs than owned marketing content.
And this puts our deep media expertise at a significant advantage when it comes to influencing our GEO.
The AI Visibility Flywheel
But while a significant influence, we know that media mentions alone won’t build your brand presence in AI Search. That’s why we’ve built – in partnership with our technical partner, SUSO Digital – a truly comprehensive offering that will boost performance against all of the influential elements of GEO.
Our GEO service is powered by our AI Visibility Flywheel, a five-stage framework that builds trust and repeatability in AI Search:
By combining our messaging, PR, and content expertise with technical web optimisation and data analysis, our structured approach ensures measurable progress and sustained visibility.
How our GEO service works
Our GEO service is delivered in two phases:
- GEO Audit & Strategy – We start with a deep-dive into your current AI search visibility, competitive positioning, and authority signals. We create a tailored strategy and roadmap to build your presence in AI search.
- GEO Growth – Aligned to the audit and strategy, an always-on programme that focuses on the priority areas which will drive the biggest impact on your search presence – including messaging consistency, AI-by-design content, earned media coverage, and technical optimisation. With performance tracked through a bespoke analytics dashboard, this ensures each turn of your AI Visibility Flywheel improves on the last.
Increase your brand visibility in AI Search
Ready to future-proof your brand presence in AI-driven search? Let’s talk [email protected]
