London, UK – October 3, 2022 – QuMind, the all-in-one insights platform for continuous customer intelligence, has chosen The Flywheelers, the integrated comms agency for high-growth tech companies, as its partner for marketing and communications.
QuMind has brought on The Flywheelers to boost awareness of and consideration for its market-leading ResTech (research technology) platform, which offers access to always-on insights through self-serve qualitative and quantitative research, and branded customer communities, and can be used through self-service, with the support of its experienced consultants, or as a fully-managed service.
The marcomms programme puts storytelling at the heart of QuMind’s external communications to highlight the importance of consumer intelligence in gaining a deep understanding of a business’ number one stakeholder, its customers. And how this, in turn, helps de-risk decision making across the entire organisation, from product and service development, through to marketing and customer service.
Commenting on the new partnership, Mark Ursell, CEO of QuMind, says: “I am confident that we have found a marketing and communications partner in The Flywheelers that not only shares our values, but truly understands the value of our ResTech platform and our competitive difference in market. After kicking off with a very successful narrative exploration and development, we are now able to better articulate our point of difference and increase our brand recognition.”
Kate Baldwin, Founder and Managing Director at The Flywheelers comments: “We are delighted to be working with QuMind at such a pivotal moment in the company’s journey. Its market leading ResTech platform has been 20 years in the making – making it a disruptor with a real understanding of the challenges that insights leaders are facing. The shift towards self-serve consumer intelligence is coming at a critical time where businesses need fast, easy access to customer insights to help them navigate the difficult environment that the cost of living crisis and recession is provoking. We look forward to our continued partnership to help raise awareness of how QuMind can support businesses in getting truly close to their customers in these challenging times.”
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