The Flywheelers, the integrated comms agency for high-growth tech companies, and Adel & Link, the independent Frankfurt-based communications agency, today announces that it has been selected as the PR agencies of record for Skillsoft, a global leader in enterprise learning and employee development, to support its European communication programme.
The collaboration aims to increase Skillsoft’s visibility in the UK, Germany, Austria and Switzerland by building its thought leadership around talent development and enterprise learning in national, HR and IT specialist media.
New learning solutions for the future of work
The workplace is changing faster than ever due to digitalisation and, not least, AI. As a result, the requirements for the skills of employees and managers are also increasing. Skillsoft offers companies modern learning solutions that enable professionals and managers to develop their skills, whether in the areas of leadership, technology, or compliance. Powered by AI and strengthened by an ecosystem of partners, the Skillsoft platform helps identify skills gaps and supports HR and IT managers in building competencies in times of skills shortages.
Cameron Martin, Director of Communications at Skillsoft: “Partnering with the Flywheelers and Adel & Link is an exciting step for Skillsoft as we look to uplevel our brand awareness in Europe. Their teams are proactive and take a unique approach to media relations. We are already seeing an immediate impact with opportunities that align closely with our global goals. We look forward to working with both agencies to showcase how businesses can future-proof their workforce in an increasingly AI-driven world.”
Kate Baldwin, Founder and Managing Director of The Flywheelers, said: “As businesses navigate the rapid evolution of AI, access to high-quality, adaptable training has never been more important. We’re proud to be partnering with Skillsoft, alongside Adel & Link, at such a pivotal moment to elevate its UK presence and spotlight the depth of its enterprise learning solutions as well as the exceptional expertise of its leadership team.”
“Skillsoft offers a unique blend of learning experiences designed to equip today’s workforce for the challenges of tomorrow. An incredibly exciting topic – also from a communication perspective,” says Natalie Link, Managing Director at Adel & Link. “We are delighted to be working with The Flywheelers to strategically strengthen Skillsoft’s positioning as a thought leader.”
