GCX partners with Procreate London and The Flywheelers to create and boost a new brand that better reflects the company’s evolution
The Flywheelers, the integrated comms agency for high-growth startups and scaleups, and creative marketing agency, Procreate London, are today announcing that they have been selected by global network provider, Global Cloud Xchange (GCX).
Together, the team are providing full brand, marketing and communications services to boost brand awareness and recognition of its managed network services and subsea connectivity network, which is the world’s largest private submarine cable network.
The partnership launched with a brand refresh which saw GCX embrace the mission for Data Made Better. The brand refresh involved a new brand identity, with a new website designed to better reflect the evolution of the company as it has significantly expanded its managed services through a series of significant partnerships. Creative design agency, iDesigns, played a pivotal role in this transformation by building the robust back end of the new website.
Procreate London and The Flywheelers are continuing to help GCX elevate this new brand positioning through digital marketing, social media, video and public relations.
The rebrand follows the completion of 3i Infrastructure’s $512m investment to acquire a 100% stake in GCX in September 2022.
Lorenzo Romano, Managing Director of GCX, comments: “Working with Procreate London and The Flywheelers has been seamless from start to finish. We are delighted with the new brand identity and positioning, which truly reflects our company’s evolution and, most importantly, where we are going. It is rare to find teams that can articulate a technical proposition so clearly – both visually and linguistically. And we look forward to our continued partnership to take market recognition of GCX to new heights.”
Kate Baldwin, Founder and Managing Director at The Flywheelers, comments: “With the massive transformation in working practices seen in recent years, many companies are having to take a hard look at whether their networking, security and unified comms are still fit for purpose. We are delighted to be working with GCX to raise awareness of the challenges many companies are facing, and the expertise and support GCX can provide to overcome them. Digging deep into GCX’s technical proposition, we can elevate the genuine transformation that they offer their clients.”
Matt Pye, Co-Founder of Procreate London, comments: “At Procreate London we specialise in unlocking the potential of technology-led businesses. GCX is well established, but has so much potential to untap as data becomes the most precious commodity on earth. We frequently work with The Flywheelers and iDesigns to create powerful and seamless solutions.”
