The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces it has been chosen by emma, the leading cloud management platform enabling cloud-agnostic operations, to lead its UK PR efforts.
The Flywheelers previously led emma’s Seed funding announcement in 2023, securing widespread coverage in startup and technology publications. Following this success, emma was confident that The Flywheelers was the right partner to support its efforts to raise its brand as the technology of choice for businesses seeking a solution to overcome the challenges of a hyperscaler-dictated market.
The new media relations programme is designed to grow emma’s brand recognition in the UK and tap into the evolving media conversations surrounding cloud and AI. The programme will focus on thought leadership, media relations and content development to uplevel emma’s presence and status as a pioneer in cloud-enabled, AI-driven innovation in the UK & European cloud markets.
Dirk Alshuth, Chief Marketing Officer at emma, said: “Following the success of our earlier collaboration, The Flywheelers has continued to impress with their proactive approach to storytelling. Their deep technical expertise and understanding of our platform have enabled the team to create pertinent media narratives that elevate our USPs to our key audiences.”
Kate Baldwin, Founder and Managing Director of The Flywheelers, said: “It’s a privilege to be able to support a startup’s comms throughout their growth journey. That’s why we’re delighted to have the opportunity to work with emma again, after our first collaboration for their Seed funding announcement, to help establish their brand as the cloud management platform of choice for the AI-fuelled businesses of tomorrow.”
