Meet The Flywheelers

Meet The Flywheelers – a new agency to support tech scale-ups and innovators accelerate growth

New subscription-based model tailored to meet comms needs of high-growth businesses

June 20th, London, UK – Today, The Flywheelers launches to provide integrated communications services to high-growth technology scale-ups and innovators.

The agency will be led by former Brands2Life and Hotwire director Kate Baldwin and will focus on building real momentum for its clients against their business and marketing priorities, whether that’s driving heightened brand awareness or establishing category ownership.

“When you start pushing a heavy flywheel, each push barely turns the wheel. But when you are persistent, with each push the wheel starts to accelerate until it builds its own momentum. This concept, first introduced by Jim Collins, is known as ‘The Flywheel Effect’. It is this momentum that we want to create for our clients with sustained, high-impact communications that make them truly famous in market,” explains MD and Founder, Kate Baldwin.

The Flywheelers offers a ground-breaking subscription-based service so technology scale-ups and innovators can take advantage of its PR, content marketing, and digital services to create bespoke programmes that deliver real impact against their business and marketing priorities.

And recognising the speed at which these priorities often shift in high-growth organisations – whether at early funding stages, pre- or post- IPO – The Flywheelers’ subscription model doesn’t lock clients into consuming a pre-agreed set of services. Instead, it allows them to flex their approach and leverage the agency’s different capabilities to seize on evolving business opportunities.

The Flywheelers launches today with a team of four based in Runway East, Borough Market. The agency is backed by Brands2Life Co-Founders, Giles Fraser and Sarah Scales who will sit on the board as Non-Executive Directors.

It launches with three clients, including cybersecurity leader Forcepoint.

MD and Founder, Kate Baldwin launches the agency after working in two of the UK’s most respected B2B technology agencies, Brands2Life and Hotwire, where she led the comms programmes that helped a number of scale ups and innovators become famous in market, including Onfido, Darktrace, Ocado Technology and WiredScore.

To learn more about The Flywheelers, click here.

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