The Flywheelers, the integrated comms agency for high-growth businesses and their investors, today announces that it has been selected by Rackspace Technology, a global leader in managed cloud and AI services, to lead PR efforts in the UK for its public and private cloud services.
Rackspace Technology partnered with The Flywheelers based on the team’s proven experience of bringing complex technical narratives to life and their track record for securing tier-one technology coverage through the team’s strong media relationships.
The high-impact media relations and thought leadership programme will combine proactive and reactive PR tactics to execute impactful storytelling on big topics in cloud, AI and digital transformation. It will also focus on presenting Rackspace Technology’s wide spectrum of industry-leading spokespeople to the media through engaging commentary and interview opportunities.
Devika Mistry, Senior Communications Manager, EMEA at Rackspace Technology, comments: “We’ve been delighted with the proactivity The Flywheelers has shown us in the time we’ve been working with them. Having demonstrated their deep tech experience by securing media opportunities in our target sectors and crafting innovative ideas that showcase how we support our wide range of customers, we’re building a trusted and thriving partnership which will help us further build our presence in the UK.”
Kate Baldwin, Founder & Managing Director of The Flywheelers, comments: “Our partnership with Rackspace Technology presents an exciting opportunity to work alongside one of the global leaders in cloud and AI solutions. We look forward to combining its expertise with our creative approach to storytelling to elevate its position as a leading commentator on cloud and AI in the UK media.”
