The Flywheelers, the integrated comms agency for high-growth businesses and their investors, announces that it has been selected as the PR agency of record by Trend Micro, a global cybersecurity leader, to uplevel its media coverage and to raise awareness of its single platform approach for breaking down security silos.
Trend Micro partnered with The Flywheelers based on the team’s strong media relations and creative approach to cybersecurity storytelling, and to help level up its coverage into tier-one security and technology media, as well as national and broadcast media.
The high-impact media relations programme sees The Flywheelers maximising Trend Micro’s press office function by engaging high-tier media around the firm’s news and threat intelligence reports. Additionally, the agency was engaged to fuel reactive and proactive storytelling by responding to cyberattacks and data breaches with pertinent commentary and creating angles in collaboration with spokespeople on the big topics in cyber.
Funda Cizgenakad, PR & Communications UK / Europe at Trend Micro, comments: “From day one, The Flywheelers has shown us that the team has the media knowledge, relationships and creativity to help us boost our media coverage in the UK. And importantly, the team brings the energy to make it happen.”
Kate Baldwin, Founder & Managing Director of The Flywheelers, comments: “Trend Micro has an amazing team of experts and a wealth of threat intelligence data, which is the dream for any PR agency team. We hope that by combining this with our media intelligence and creative approach to data storytelling, we’ll be able to continue this great start in our partnership with Trend Micro.”
